Failing Fabulously: Samantha Wills on her $10 million decision

Samantha Wills says it took her 12 years to become an overnight success.

The girl from Port Macquarie created a multi-million dollar international jewellery empire that counts celebrities including Beyoncé and Katy Perry as huge fans. 

RELATED: Failing Fabulously: Allison Langdon on the day she almost got fired from Channel Nine.

Wills' jewellery featured in the Sex and The City movie, and shortly after she was declared a 'breakout star' by The New York Times.

She spent her time flying between her homes in New York and Sydney, and on any given day would reach 450K+ women through her social media platforms.

From the outside, it looked like the designer really had it all. Then, a few weeks ago, she announced she’s shutting up shop.  

Wait. What?

Yep—come January 2019, Samantha Wills jewellery will be no longer.

So does that count as failure? She reveals all in the new episode of Failing Fabulously. Listen here: