Meghan markle teases new offering from lifestyle brand as ever 20250513 p5qq9x.html – Breaking News & Latest Updates 2026
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This was published 1 year ago

Meghan teases next step for lifestyle brand As ever: 'Looking forward to sharing it with you'

Jo Abi
Jo Abi

The Duchess of Sussex has shared a cryptic post on Instagram, teasing the next step for her lifestyle brand As ever.

The post, shared with the brand's 829,000 followers, shows Meghan in the garden of her Montecito mansion, seemingly picking fruit and placing it in the woven basket slung across her arm.

It reads: "We've been quietly crafting something special…Stay close – we're so looking forward to sharing it with you!"

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READ MORE: 'First thing Harry saw': Secret detail hidden in Meghan's photo

View post on Instagram
 

Meghan, 43, launched As ever on February 18 via an Instagram video. The company, which was previously known American Riviera Orchard, released it's first round of products after the airing of the royal's Netflix special.

The series, With Love, Meghan, aired on March 4 and highlighted the duchess' homemaking skills alongside a series of special guests including actress Mindy Kaling as well as a brief appearance by the Duke of Sussex, Prince Harry.

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meghan as ever post about next step for lifestyle brand

The post, shared with the brand's 829,000 followers, shows the Duchess of Sussex in a garden outdoors. Instagram/Meghan

Eight As ever products dropped on April 2 and sold out within an hour. These included preserves, tea, honey, cookie mix, crepe mix and flower sprinkles.

Prices of the items range from $US12 ($19.05) for herbal teas to $US28 ($44.45) for a Limited-Edition Wildflower Honey with Honeycomb.

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meghan as ever post about next step for lifestyle brand

The royal seemingly picking fruit and placing it in the woven basket slung across her arm. Instagram/Meghan

When promoting the site going live, Meghan did warn fans that there are only "limited quantities for each seasonal drop".

"We're live! Come shop the As ever collection I've poured so much love into," she captioned a shot of her raspberry spread and some pastries.

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"So excited to share this with you."

After the products sold out, the royal once again took to Instagram.

Prince Harry and Meghan Markle

Meghan's Netflix series With Love, Meghan, aired earlier this year. Netflix via YouTube/Instagram/@meghan

"Our shelves may be empty, but my heart is full!," the Duchess of Sussex told her followers after the successful launch.

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"We sold out in less than one hour and I can't thank you enough…for celebrating, purchasing, sharing, and believing.

"It's just the start @aseverofficial Here we go!"

Meghan Markle As Ever

The products sold out within an hour. As Ever

The second season of With Love, Meghan, has been confirmed and is due for release later this year.

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Following the successful release of With Love, Meghan and launch of As ever, Meghan went live with her new podcast Confessions of a Female Founder.

So far her guests have included Bumble founder Whitney Wolfe Herd, Girls Who Code entrepreneur Reshma Saujani, Highbrow Hippie's Kadie Lee and IT Cosmetic's founder Jamie Kern Lima.

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Confessions of a Female Founder

Meghan has also launched a new podcast series called Confessions of a Female Founder. Apple

Meghan also joined Jamie Kern Lima on her podcast The Jamie Kern Lima Show.

The duchess has even more to celebrate in the coming weeks including her seventh wedding anniversary with Prince Harry on May 18 and their daughter Princess Lilibet's fourth birthday on June 4.

The couple's son, Prince Archie, marked his sixth birthday on May 6.

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