Meghan offers customers free jam after ordering glitch as her debut wine sells out in hours

The Duchess of Sussex has been forced to give out free jam after a glitch saw customers left without their orders.

The problem hit Meghan's As ever brand following its second product drop last month, despite the 43-year-old telling fans she had "so much more inventory" this time around.

In March, when the products first became available – including jam, honey, tea, edible flower sprinkles and shortbread mixes – all items sold-out within 45 minutes.

READ MORE: William unveils new Aussie-inspired project on Diana's birthday

Some customers who had purchased products in late June during the brand's "summer drop" were contacted by email after stock ran out.

They were told that due to "high demand", orders could not be fulfilled and will be refunded.

READ MORE: Cost of King's Aussie tour revealed as royal finances released

"In addition to the refund, we want you to know that when the apricot spread is back in stock, you will be the first to receive it, free of charge," the company said.

The ordering glitch was revealed as Meghan's debut wine hit the market, selling out soon after launching overnight.

The "crisp and beautifully balanced" 2023 Napa Valley Rosé cost just under $30 a bottle and was only available to purchase in sets of three bottles ($90), a half case ($160), or a full case ($300).

Described as being "thoughtfully curated by Meghan, Duchess of Sussex", the wine was said to be inspired by a Provençal-style of rosé and "crafted for slow afternoons and golden-hour gatherings".

The decision not to offer single bottles was said to have been made with shipping costs in mind and being environmentally friendly where possible.

"We hope this wine invites you to celebrate warm summer moments with the ones you love," the duchess said in an email to her subscribers.

READ MORE: Australian collector pays millions for Princess Diana's clothes at auction

Meghan is said to have closely worked on the wine through the entire process, calling on friends to help with taste tests over the past few months.

It is not clear when the rosé will be restocked.

But fans have been told a "bespoke collection of wines" will be sold through As ever in the coming months and years. A sparkling wine and other varieties are believed to be next.

Meghan's debut rosé is produced by the Fairwinds Estate in Napa Valley, a six-hour drive from the home she and Prince Harry share in Montecito.

In a podcast last month, the duchess said she was planning on "going global", opening As ever to the worldwide market in "the spirit of sharing".

Currently the products are only available to ship to US-based addresses.

But Meghan has given contradictory statements in recent weeks about her plans for As ever.

In an interview with US magazine Fast Company the duchess said she was not intending to announce any new products until the first quarter of 2026.

She then added on her podcast she was pressing "pause" on the development of the business until it was "completely stable".

Meghan also explained why she chose to make her brand about food and cooking, instead of fashion and beauty as many had thought she would.

Asked on the Aspire with Emma Grede podcast if the duchess would one say move into the beauty world Meghan said: "I think it could be fun and I think there'll be a time for that.

"I think there'll certainly be a time for fashion. Ultimately, I wanted to do what felt authentic."

FOLLOW US ON WHATSAPP HERE: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.