Meghan gets daughter Princess Lilibet's help to promote latest product launch

Meghan has gotten her daughter Princess Lilibet to help promote her latest product launch with a sweet photo.

The four-year-old is seen holding a flower, believed to be a new variety of Gardenia, with her mum's hands cupping her own in the close-up shot.

While Lilibet's face is out of the frame, the tips of her red curly locks are visible against a cream coloured dress.

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"Something is blooming," the Duchess of Sussex teased in the social media caption.

"A new collaboration with @highcampgardenias arrives tomorrow. "

In subsequent photos posted on the As ever Instagram account, Meghan shared shots of one of her teas and honey placed in front of a vase of flowers.

Another shot showed her carrying the vase through the garden in a white dress.

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In her how-to show With Love, Meghan the former actress showed fans how to arrange flowers in multiple episodes, labelling it a passion of hers.

It seems her appreciation for flowers has extended to her daughter, who held the bud tenderly.

It's not the first time we've seen Lilibet helping her mum to promote products - be it in photos or home movies shared on social media.

But the Duke and Duchess of Sussex, who are fiercely protective of their children's privacy, get creative in hiding the kids' faces from the camera in the shots they share.

The new As ever collaboration comes just after Meghan parted ways with Netflix, who helped her set up the lifestyle range in conjunction with her TV series on the streamer.

"As ever is grateful for Netflix's partnership through launch and our first year," a spokesperson for As ever said.

"We have experienced meaningful and rapid growth and As ever is now ready to stand on its own. We have an exciting year ahead and can't wait to share more."

A rep for the streaming giant also confirmed the split in a statement.

"Meghan's passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As ever brand and we are glad to have played a role in bringing that vision to life," they told People magazine.

"As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently and we look forward to celebrating how she continues to bring joy to households around the world."

The expansion of the brand - which also sells jams, flower sprinkles and wine - comes ahead of Meghan's trip with husband Prince Harry to Australia.

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But the royals' reps hosed down speculation she'll be launching As ever Down Under while in town.

"No decisions have been made about when or where international expansion might take place," an As ever spokesperson reportedly told US Weekly.

"Entering new markets is a considered process, but it's something the brand is excited to explore as it continues to grow in this next phase. Watch this space."

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