Kate middleton princess of wales to grant royal warrants for first time since 1910 20250121 p5qpc5.html – Breaking News & Latest Updates 2026
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Princess of Wales expected to recognise favourite brands with royal warrant for the first time

Natalie Oliveri
Natalie Oliveri

The Princess of Wales is expected to recognise her favoured brands later this year by awarding them a royal warrant.

It would be the first time Kate has granted royal warrants and the first time a holder of the Princess of Wales title has done so since 1910.

Then, Queen Mary issued warrants as Princess of Wales before her husband, George V, ascended the throne.

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Kate Middleton, Princess of Wales at Royal Marsden Hospital

The Princess of Wales is set to make royal history. Getty

King Charles, as Prince of Wales, began issuing royal warrants in 1980 but his wife Diana, Princess of Wales, was never given the opportunity to recognise her own preferred companies.

It's unclear when the process will begin for Kate, and also Prince William, but it is expected to happen in the coming months.

Brands she is likely to recognise include Alexander McQueen, Catherine Walker, Jenny Packham, Strathberry and Holland Cooper – all companies the Princess of Wales has worn throughout her royal career.

Sources close to Kate told The Times the princess was "keen to recognise British skills and industry".

Kate Middleton

Catherine is expected to grant royal warrants for the first time in 2025. Matt Porteous via Kensington Royal

In the 12 months after marrying Prince William in 2011, Kate increased public spending by an estimated $1.93 billion, according to research carried out by the marketing firm Mintel.

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Granting a royal tick of approval would only boost sales to labels worn by the princess, due to the so-called Kate effect.

The 43-year-old recently announced she was in remission from cancer and it is hoped she will resume a larger program of official duties in the coming months.

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In mid-December Queen Camilla granted her first royal warrants, rewarding three of her long-time designers Anna Valentine, Fiona Clare and Philip Treacy.

Catherine, Princess of Wales attends the Christmas Morning Service at St Mary Magdalene Church on December 25, 2024 in Sandringham, Norfolk.

The 'Kate effect' has seen many brands' business boosted after being seen on the royal. UK Press via Getty Images

The Queen's hairdresser of 30 years, Jo Hansford, was recognised as was a beauty salon – Heaven Health and Beauty – after giving Camilla bee venom and collagen facials for 18 years.

Royal Warrants recognise the supply of goods or services to the royal household and allow the company, or brand, to use the royal arms on their packaging for at least five years.

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They range across a wide variety of sectors including agriculture, building and maintenance, clothing, conservation, food and drink, household goods, office supplies, transport and storage and beyond.

The reputable document is held by some of Britain's most exclusive brands, such as Burberry, Barbour, Hunter, Fortnum & Mason along with other manufacturers including Aston Martin.

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The practice of granting royal warrants dates back to the 15th century, but it wasn't until the 19th century that royal sponsorship became a major way to promote British industry around the world.

In November, the Danish royal family announced that it would phase out the Royal Warrant system by 2030 in order to modernise the monarchy under King Frederik X and Queen Mary.

The process, which dates back to the 1800s in Denmark, was deemed as "no longer in keeping with the times".

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There are currently 104 Danish businesses and five foreign companies using the designations including "Holder of the Royal Warrant" or "By Appointment to The Royal Danish Court".

Some of the well-known companies that currently hold the title include Georg Jensen, Royal Copenhagen and Ole Lynggaard, a fine jewellery brand whose pieces are often seen on Queen Mary.

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