Falling mirror kills two-year-old girl at Payless ShoeSource store

A two-year-old girl has been killed after she was struck by a falling mirror in a Payless ShoeSource store in the United States.

Ifrah Siddique was shopping with her family in Riverdale in the South of Atlanta on Friday night.

A full-length mirror attached to one of the shoe racks fell on her as she played near family members and she sustained severe injuries. According to police, it had not been properly secured.

A woman working next door told reporters that she'd heard screams and rushed over, only to see Siddique lying prone. Emergency service personnel reportedly arrived on the scene at around 8pm, and Siddique later died at a nearby hospital.

"She had internal bleeding and she lost a lot of blood," her cousin, Aqib Iftkhar, said to local news network WSB-TVWSB-TV, speaking on behalf of the little girl's distraught parents.

The store released a statement to WSB-TV expressing "deepest sympathies" to Siddique's family and assuring the public that full investigations were being carried out.

"We are devastated by this tragic event and are fully cooperating with authorities to research and understand the nature of this accident," the statement said. "Out of respect for the family, no further information will be provided at this time."

The network reported that a mirror and window repairs truck was seen outside the store on Saturday, but Siddique's cousin told media that their family is pressing to find out why the unsafe environment was permitted at all. Everyone concerned wants to ensure a similar accident never happens again.

"She was really cute. She was an adorable little girl," he said.