Meet the Aussie Olympians who have exploded on social media during Paris 2024
Australian Olympians are taking over social media, becoming some of the fastest growing Instagram and TikTok accounts during Paris 2024.
Young rising stars like gymnast Ruby Pass and boxer Tina Rahimi have been drawing in tens of thousands of new followers as they take Aussies behind the scenes in Paris, revealing a side of the games spectators have never seen before.
In July, Rahimi became one of the fastest growing TikTok creators in Australia according to data from Fabulate, and made history with her Olympic debut in Paris.
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Australian Olympic boxer Tina Rahimi at Paris 2024. Instagram/@tinarahimii_
The Iranian-Australian became our nation's first Australia Muslim female boxer in history and made the powerful choice to compete in her hijab, inspiring other young Muslim women who wear head coverings.
With over 121,000 followers on TikTok and another 154,000 on Instagram, Rahimi used her platform to give followers a behind the scenes glimpse inside the Olympic village.
Meanwhile, Pass is among Australia's fastest growing Instagram creators (per Fabulate's data) surpassing influencers with twice as many followers as her.
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Ruby Pass (right) with gymnastics teammate Breanna Scott. Instagram/@rubypass_
The 17-year-old gymnast has more than 26,000 Instagram followers and another 9,000 on TikTok, with young women from around the globe flocking to follow Pass' journey as she made her Olympic dreams come true.
She placed 13th in the Women's Artistic Individual All-Around, alongside legends of the sport like Simone Biles, who took home gold for Team USA.
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It should come as no surprise that Australia's Olympians are drawing massive attention online, as Paris 2024 is really the first time the world has experienced these games through TikTok.
"For the first time in Olympic history we've got full access to real time behind the scenes of athletes' experiences at the Olympics," Lucy Ronald, Fabulate's Head of Strategy and Talent said in a press release.
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Two Aussie Olympians topped Fabulate's data in July. Supplied
Ronald explained that everyday Aussies are loving the "raw and authentic" videos coming out of the Olympic village and this translates to huge growth for individual athletes' personal accounts.
"The views and followings of our Olympians shows just how much Aussies are invested and how they want to understand both the highs and lows of the Olympic experience," she added.
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