The Reject Shop announces price drop for popular Easter chocolates
Easter this year was already going to be a stretch for most budgets with the ongoing cost of living crisis, but the spike in chocolate prices has made it tougher to celebrate.
Much of the increasing cost of chocolate has to do with the global cocoa shortage and increasing supply chain and production costs.
But as we inch closer to Easter Sunday retailers are starting to put their Easter eggs and bunnies on sale, including The Reject Shop which has announced a price drop.
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The Reject Shop has dropped the price of some Easter chocolates. The Reject Shop
Already considered one of the cheaper stores to purchase Easter chocolates from this year The Reject Shop has reduced the price of the the 110g Red Tulip bunny from $4 to $3.50.
A The Reject Shop spokesperson tells 9honey that this particular product has been one of its most popular this season.
The cost of Cadbury Cherry Ripe, Crunchie, Caramello, Crème Egg, Dairy Milk and Oreo gift boxes were $10 each but are now $8 each.
Prices for Allen's Jaffa filled egg and Freckles filled egg have also been reduced from $10 to $8.
"It is true, cocoa prices and other chocolate ingredients prices are higher this year than last year. At The Reject Shop, we are dedicated to saving all Australians money every day. We want to offer great prices on our chocolate range to continue to help our customers this Easter," a spokesperson from The Reject Shop says.
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These popular chocolates are included in the price drop. The Reject Shop
When asked by 9honey about higher chocolate prices this year Cadbury shared this statement.
"A worldwide cocoa shortage has caused cocoa prices to reach unprecedented levels, quadrupling since 2022," they confirmed.
"At the same time, rising input costs across the supply chain have increased the overall cost of chocolate production and food manufacturing as a whole, as highlighted by recent research into grocery prices."
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The Easter chocolate price drop follows the launch of a massive Easter homewares collection from The Reject Shop.
Products in the 2025 range included melamine plates with bunny images for $1.75 each, themed cushions for $12 each, an Easter wreath with straw bunny for $16 and solar powered bunny lights $3.
The Reject Shop Easter range 2025 featured lots of whimsy and pastel colours. The Reject Shop
"This year's collection offers something new and special for all styles of Easter celebrators, from traditional to playful pieces that really reflect the nostalgia for this time of year," a spokesperson says.
"We've incorporated some 'cottagecore' elements, [which is] a decorating aesthetic that we've seen resonate with our customers in previous homewares ranges, encouraging a 'mix & match' approach for styling the home."
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