Australia’s most trusted brand of 2026 has been crowned

Bunnings has solidified its status as Australia’s most loved retailer, claiming the prestigious ‘Best of the Best’ title at the 2026 Roy Morgan Most Trusted Brand Awards.

The hardware giant has now scored three consecutive overall victories and maintained a top-three spot in consumer trust every year since 2019, a streak of customer loyalty that holds firm even as other major corporate brands suffer sharp reputational declines.

In addition, Bunnings has an unblemished record with eight straight victories as the ‘Most Trusted Retail Brand of the Year’ category from 2019 to 2026.

“The reasons Australians give for their high trust in Bunnings are remarkably practical ones,” Roy Morgan CEO Michele Levine said.

“They trust Bunnings for ‘low, affordable and fair prices,’ for ‘knowledgeable and professional staff,’ for ‘good quality products and services,’ for its ‘focus on the customer;’ and for an ‘extensive range of products that meets the needs of their customers’. 

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“Taken together, comments from Australians are not the ingredients of a campaign claim so much as a consistent experience, repeated often enough, and reliably enough, to become public confidence.”

Aldi has been named the most trusted in the Supermarket and Convenience category for a third year in a row. Levine noted Aldi had “consistently delivered a high level of trust in recent years and has now been recognised as Australia’s Most Trusted Supermarket for a third straight year”.

“ALDI’s strong performance is based on high levels of Trust, and just as importantly, low levels of Distrust which results in a high Net Trust Score overall.”

Kmart has been named Australia’s most trusted Department & Discount Department Store for an eighth year in a row, and Cadbury was named most trusted in the Food and Beverage category for a fifth consecutive year.

Other brands enjoying impressive winning streaks include Toyota in the Automotive category, Australia Post in the Services, NRMA in Insurance, Samsung in Consumer Products, and CSL Limited in Pharmaceutical, with each winning eight years in a row.

The Salvation Army won for Charity of the Year and the CSIRO took out Government Services Brand of the Year after five previous wins.

Roy Morgan’s results and insights are based on analysis of surveys with more than 21,000 Australians each year via the ongoing Risk Monitor, conducted by Roy Morgan since 2018.

Roy Morgan Trusted Brand Awards for 2026 full list of winners

• Retail: Bunnings 
• Department and Discount Department Stores: Kmart 
• Charities: The Salvation Army 
• Services: Australia Post 
• Automotive: Toyota 
• Superannuation and Wealth Management: AustralianSuper 
• Consumer Products: Samsung 
• Technology: Apple 
• Food and Beverage: Cadbury 
• Payments, Cards and Loans: PayPal 
• Pharmaceutical: CSL / CSL Limited 
• Insurance: NRMA 
• Private Health Insurance: HBF 
• Banks: Commonwealth Bank 
• Government Services: CSIRO 
• Utilities: Red Energy 
• Media: ABC 
• Mining and Petroleum: BHP 
• Travel and Tourism: Virgin Australia 
• Telecommunications: Aussie Broadband 
• Video Sharing Services and Social Media: YouTube 
• Supermarkets and Convenience Stores: ALDI 
• ‘Best of the Best’ Most Trusted Brand for 2026: Bunnings

Roy Morgan’s results and insights are based on analysis of surveys with more than 21,000 Australians each year via the ongoing Risk Monitor, conducted by the organisation since 2018.

For brands or industries with fewer mentions, also conducting deep-dive surveys to understand Australians’ perceptions and drivers of these at a deeper level.