'What's the go?': Shrinkflation strikes Aldi favourite leaving customers unimpressed
An Aldi favourite has become the latest victim of shrinkflation, leaving customers of the discount grocery retailer unimpressed.
Aldi's Choceur Chocolate Mint Thins have been reduced from 300g to 200g in addition to price increases between 2024 and 2025.
One Aldi shopper in particular has taken issue when presenting evidence of the dramatic change on Facebook's 'Aldi Fans Australia'.
This Aldi favourite has become the latest victim of shrinkflation. Facebook/Aldi Fans Australia
"Half of my weekly grocery shop use to be Aldi, but now I lucky to frequent Aldi once every couple of months. Why? The picture below says it all. I have been a regular purchaser of these Dinner Mints over the years, in fact I use to purchase enough for the year, festive season to festive season.
"There has always been a price increase each year that is fair enough. This year that's another story, Aldi is price gouging with this product this year.
READ MORE: The single question you need to ask before gift shopping
READ MORE: Mess-free hack to get rid of excess cooking oil
READ MORE: 'Hell day' could save you thousands, if you're keen to try
'There has always been a price increase each year that is fair enough.' Nine
"The packet has been reduced by 30 per cent plus the annual price increase, a whopping 35 per cent price increase. Chocolate and sugar has had a smaller increase this year than previous years.
"Aldi what's the go? The box has gone from a 300 gm box to a 200 gm box! My visits may become less frequent still!!!"
"Also a Xmas favourite in my house," one Aldi shopper added.
Another Aldi fan commented: "I haven't bought them yet and this is so disappointing. I'm now wondering how hard can they be to make at home."
One savvy shopper pointed out: "Literally EVERY brand is doing this! Not just Aldi."
Another Aldi shopper said they felt the "gap between Aldi and Woolies is almost not there anymore.
'Also a Xmas favorite in my house.' Nine
"I only go every second week now and my spend is waaaay down compared to before."
"Well if shrinkflation stops you going to a shop you're going have a rough time, it's literally everywhere," one Aldi shopper commented.
"Everything everywhere is affected by shrinkflation sadly, not just an Aldi issue," added another.
Aldi has been contacted for comment.
It has been a difficult year for chocolate lovers with the cost of all our favourite chocolate products increasing throughout 2025 due to a global cocoa shortage which led to an unprecedented surge in the cost of cocoa around the world, in addition to an increase in production costs.
The global cocoa shortage was blamed on poor weather, crop disease and aging trees in the major growing region of West Africa.
A global cocoa shortage and increasing production costs have hit most chocolate brands in 2025. Nine
This Aldi Christmas favourite is simply the latest to be impacted by this ongoing issue. Even Aldi's standard Choceur range increased in price, now $4.99 for a 200g block.
Some chocolate ranges have increased in price at the same time as reducing the size of their chocolate products as chocolate brands attempt to balance rising costs and how much shoppers have to pay.
Cadbury lovers experienced price increases in 2025 before the beloved brand bit the bullet and released a noticeably smaller block that now sells for the original price of the full-sized block.
Cadbury lovers experienced price increases in 2025. 9honey/Rachael Gavin
Their new 100g block costs $3.50 while their original 180g block is now $8, although Coles has them on special at two for $10 this week and Woolies has reduced them to $5 each.
Toblerone increased to an extraordinary $20 in September before they too were quickly placed on sale. New Zealand brand Whittaker's increased the price of their 250g block to $9 just last month, up from $8.50.
It is hoped there is some relief for Aussie chocolate lovers soon. Rabo Research agriculture analyst Paul Joules says the worst of the "cocoa shock" appears to be over, with cocoa futures expected to fall significantly by mid-2027.
READ MORE: Black Friday deals have dropped early
Toblerone increased to an extraordinary $20 in September. 9Honey
However global cocoa prices will remain above "pre-crisis" levels due to ongoing structural issues such as aging cocoa trees, crop disease, and climate swings, which means retail prices – including in Australia – could be slow to fall.
"The chocolate market is entering a new era of higher costs and persistent volatility, requiring agility and continuous adaptation from industry players. While the peak of chocolate retail price inflation may be behind us, the pressure remains, and the industry is hedging its bets for a resilient future," he added.
FOLLOW US ON WHATSAPP HERE: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.
