James hachem antonia apostolou wedding aussie grooms seven words divides 20250724 p5qqeg.html – Breaking News & Latest Updates 2026
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Aussie groom's seven-word declaration about his bride at the end of the aisle divides opinion

Jo Abi
Jo Abi

Australian entrepreneur James Hachem has come under fire after uttering a divisive seven-word sentiment about his bride at their recent lavish Italian wedding.

Hachem, 31, and Antonia Apostolou, 26, tied the knot earlier this month at Villa Pizzo in Lake Como.

The groom, clearly overwhelmed upon seeing his beautiful bride who by then was standing next to him, exclaimed in front of their 140 guests: "F--k me, does she not look insane?"

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Watch the video above.

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aussie groom's 7 words at the end of the aisle divide online

Hachem, 31, and Antonia Apostolou, 26, tied the knot earlier this month at Villa Pizzo in Lake Como. TikTok @antoniahachem

He then wiped away tears, taking in the big moment.

And she was a vision, wearing a intricate lace gown a corset top and stunning veil.

The bride and their guests seemed charmed by his comment, smiling and laughing before the couple exchanged vows under the Italian sun.

The marriage celebrant then took control of the situation, telling everyone to "take a deep breath" as "today is going to live in our hearts and our memory".

aussie groom's 7 words at the end of the aisle divide online

'F--k me, does she not look insane?' the groom said before he is seen wiping away tears. TikTok @antoniahachem

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aussie groom's 7 words at the end of the aisle divide online

The bride and their guest shared laughter before the couple exchanged vows. TikTok @antoniahachem

However since posting the video of Hachem's very Aussie sentiment on TikTok, it has been met with mixed responses.

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The video has attracted over half a million views and more than 130 comments, with Aussies clearly getting it, and non-Australians blasting his comments as "disrespectful".

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"You can tell the non Aussies in the comments … 'Oh my god, the foul language'🙄🙄 this couple is," one TikToker remarked.

"My favourite part 😂😂😂," another commented.

"This is gold 😂," replied another.

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"Hahahaha I died at this," one TikToker wrote.

But others failed to understand his sentiment.

aussie groom's 7 words at the end of the aisle divide online

A video of the hilarious moment has since gone viral. TikTok @antoniahachem

bride and groom italian wedding

Many TikTokers failed to understand the very Australian sentiment. TikTok @antoniahachem

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"Wow what a guy so classy," one wrote.

"That ruined the classy moment 😩," another added.

One TikToker commented: "I would die of embarrassment".

"Why the foul language," another questioned.

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Others branded the moment as "vulgar" and classless.

''Can't get more Aussie than this - and yes she does look insane,'' one said, laughing as she agreed with how gorgeous the bride looked," commented one TikToker.

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bride and groom italian wedding

'He's not wrong,' one TikToker simply said. TikTok @antoniahachem

The rest of wedding went off without a hitch, with the happy couple sharing multiple photos and videos of their happy day, including their reception.

Hachem, a founder of the skincare brand Alya Skin and clothing brand Sasha Therese, and his social media influencer bride Antonia Apostolou, spent a reported $1.5m on their wedding.

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