Vegemite gets one of its biggest makeovers to date
Australia's most iconic, salty spread just got a whole lot less salty.
From today, Vegemite lovers can buy a version of the product containing 40 per cent less salt.
The new product, Vegemite 40% Less Salt, is targeted at Aussies looking to reduce their salt intake.
The brand's senior marketing manager, Matt Gray, says the new product came off the back of data.
"Our research indicates that older Australians, as well as families with children, are looking to reduce their salt intake," he says.
Vegemite fans looking to switch to the less-salty version can keep an eye out for the new blue label. Supplied
Gray claims after extensive research and development, the new version still "has a mighty Vegemite taste, just with less salt."
The new product follows the spread receiving its official vegan certification in November of 2019 — without needing to change its original 1923 recipe.
The new product will join the rest of the Vegemite range, which already includes a Vegemite Reduced Salt version, containing 25% less salt, as well as a gluten-free version for fans with dietary restrictions.
Vegemite 40% Less Salt is now available from Coles retailers nation-wide.
It will also be available at select independent retailers in coming weeks.
