Vegemite launches ugly christmas sweaters 20210708 p5oi5k.html – Breaking News & Latest Updates 2026
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Vegemite has released an 'ugly sweater' in time for Christmas in July

9Honey Staff

Christmas in July is upon us, and Vegemite has provided the perfect hideous sweater to mark the festive season in… style?

The Aussie spread has launched a limited edition collection of Christmas sweaters, featuring the brand's iconic colour palette of reds, yellows and dark browns and knitted portraits of Vegemite jars.

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The collection, aiming to "pay homage" to the nation's "beloved spread", is available from today.

"While Christmas in July sweaters are traditionally referred to as 'ugly' sweaters, we think they're quite the opposite," Vegemite's Marketing Manager Jacqui Roth said in a statement.

"What better way to pay homage to our beloved VEGEMITE, than to wear it proudly?"

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Roth suggested people now had the opportunity to "wear" the spread - though not literally.

"Although we're not here to judge!" she added.

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The sweaters have already garnered favourable commentary online, with many social media users celebrating the "ugly" addition to their Christmas in July celebrations.

"This sums up what Christmas in 2021 looks like," commented one Instagram user.

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Vegemite Christmas in July sweater

"This sums up what Christmas in 2021 looks like." Supplied

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"These sweaters are how I feel about Christmas in general," declared another.

While a third demanded, "I need one immediately."

In addition to the quirky clothing drop, Vegemite is offering the chance for three winners to take home Ugly Christmas Sweaters for their loved ones to commemorate the mid-year festive celebrations.

Retailing for $79.95, the competition can be entered via Instagram until midnight, July 18.

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