Pigeon whole bakers ask customers to not film staff 20240501 p5ojml.html – Breaking News & Latest Updates 2026
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This was published 2 years ago

Hobart bakery goes viral after asking customers not to film in store due to privacy issues

Chantelle Bozicevic
Chantelle Bozicevic

Pigeon Whole Bakers in Hobart is known for its delicious pastries and creamy coffees.

The bakery has become famous over time thanks to exposure on social media with customers often filming their experience.

However, Pigeon Whole Bakers has now asked for some changes to that due to a privacy issue for staff.

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Pigeon Whole Bakers

Pigeon Whole Bakers have gone viral after asking customers not to film when staff's faces are visible. Instagram

A sign on the front counter reads, "We love you sharing your enthusiasm for Pigeon Whole Bakers on socials, but to protect the privacy of our staff, please don't include their faces when taking photos or videos."

Owner of the bakery Jay Patey spoke with the ABC, sharing that although he understands most customers have the right intentions when filming, you still never know where that footage will end up.

"We don't know what the intent is, it could be for Instagram, it could be live streaming … it could be used for someone's weird little collection of videos and photos," he said.

"Tourists these days want to film their whole holiday to create content for their Instagram pages and pop it up on their social media for their followers," Patey continued.

"Whether or not they end up [putting it online], they're still filming everything to try and get as much content as possible."

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Co-manager Tori Burnie is one of the staff members who has said that the filming sometimes makes her uncomfortable.

Pigeon Whole Bakers

Bakery owner Jay Patey explained that if roles were reversed it would be a different story.  Instagram

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Speaking with ABC Radio Hobart, Burnie said, "You're working away, bagging pastries, passing someone their coffee and you look up and they're filming the interaction.

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"That's how you know – you look up and the camera is in your face."

Plenty of followers on social media have expressed their understanding, saying that it seems fair that the staff wouldn't want to be filmed without their consent and suggesting customers just film the pastries instead.

Patey explained that if the roles were reversed, it would be a different story.

Explaining that he always asks permission before filming any marketing content where a customer might be visible, Patey said, "Flip the role, customers could potentially feel quite awkward."

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