Major chocolate brand releases brand new Twix flavour

Who doesn't love chocolate and wafers?

In an Australian first, Mars has introduced its latest innovation: Twix Wafer Rolls, the perfect crunchy, creamy, and lighter treat.

For a limited-time only, the all-new Twix Wafer Rolls will be available nationwide, featuring two light and crispy wafer rolls which are coated in smooth milk chocolate and filled with that famously satisfying Twix flavour.

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Twix Portfolio Director Bianca Werkmeister says it is a first for the brand, and they are excited to share their latest product with Aussie chocolate lovers.

"While consumers are actively seeking out more permissible treats, flavour and texture remain the number one component when looking to satisfy a craving.

"Our new Twix Wafer Rolls hits the mark on all levels featuring the much-loved Twix flavour that the brand is iconic for, combined with the new crispy wafer which gives a new textural experience whilst eating, alongside a lighter formulation at only 114 calories per serve creating more permissibility for consumers."

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"We're really proud to be launching this product to market and are excited to hear the response from Twix-fans and chocolate lovers alike," Werkmeister concluded.

The launch of Twix Wafer Rolls is the first innovation of the Twix brand this year as the chocolate company explores textural and sensory experiences for Aussie consumers.

Twix Wafer Rolls follow the creation of the Snickers Brownie, M&M's Cookie Dough flavour and Skittles Cloudz.

The new Twix Wafer Rolls, retailing at $2.20 per bar, will be available at Coles and independent retailers nationwide starting this month.

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