New Grill'd Gamechanger that's healthier and better for the environment
Grill'd, the healthy burger giant we all know and love, is changing the world one burger at a time.
Say hello to the 'world's most sustainable' beef burger.
A new partnership with Sea Forest and the University of New England has seen a world-first eco-friendly grass and seaweed fed beef burger.
Part of this patty has seaweed in it. Grill'd
Everyone loves a good burger, and while they can be healthy for us, what about the planet?
Around 15 per cent of the world's entire total of greenhouse gas emissions come from livestock production, and in Australia the contribution of methane emissions from ruminant livestock is approaching 10 per cent of total greenhouse emissions.
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In this partnership, Grill'd has developed a unique and innovative way to feed its grass-fed cows Asparagopsis, a native and natural Tasmanian seaweed, to reduce their methane emissions by up to 67 per cent.
So how does it all work?
This seaweed makes cows burp less methane.
Cows will spend on average six to eight hours a day grazing. iStock
Asparagopsis seaweed contains about 120 natural bioactive compounds.
When consumed by ruminants (i.e. cows), these compounds react with enzymes in the digestive process to drastically reduce – and even eliminate – methane production.
This momentous step comes as the Federal Government signed to reduce methane emissions by 30 per cent by 2030.
"Asparagopsis is a seaweed native to Tasmania. It's very special as it has a unique set of properties that carry across to cattle, and when consumed, it reduces methane in those animals. It's great to see a direct-to-consumer product that Sea Forest is contributing to where consumers can make a real difference themselves - enjoying low-carbon products that are better for the planet," says Rocky De Nys, Chief Scientific Officer of Sea Forest.
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Asparagopsis seaweed is considered a delicacy and served over in a poke bowl. iStock
From today, 61 restaurant locations around Australia will offer their customers a Gamechanger beef upgrade to be used in any burger for just $1.
"We're really excited to see Gamechanger beef come to life. This is the future of beef - and we won't stop at 61 restaurants. But for now, and for only an extra buck, guests can help the planet by choosing a low methane product, simply by upgrading their favourite beef burger," says Grill'd Founder Simon Crowe.
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It's said the burger has no seaweed fishy flavour, so will you be giving it a try?
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