Cadbury announces a huge change is coming to its chocolate in a few months
Cadbury has just announced a huge change coming to its chocolate.
The Aussie brand has signed a deal with global packaging leader Amcor to source around 1000 tonnes of post-consumer recycled plastic.
Which means that soon, we'll be seeing new packaging on grocery store shelves.
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Cadbury has just announced a huge change to their packaging.
Cadbury is aiming to reduce its virgin plastic needs, with the amount of recycled plastic being sourced enough to wrap around 500 million family blocks of Cadbury milk chocolate.
If laid down end to end, it would be enough to cover the distance of a lap around Australia four times.
The news comes shortly after Cadbury's custodian, Mondelex International, announced its own partnership with Amcor to fund the construction of one of the first soft plastic advanced recycling facilities in Australia.
The new facility located in Melbourne is set to be complete by 2025, allowing the brand to recycle plastic waste on home soil.
Darren O'Brien, President of Mondelēz International Australia, New Zealand and Japan said, "Reducing virgin plastic use and supporting a circular packaging economy is a focus for our business and this latest deal to purchase recycled plastic is another important step in our journey.
"By creating confidence in the market for recycled material, we're helping to build a future for plastic recycling in this country."
Mike Cash, President of Amcor Flexibles Asia Pacific, added that he's proud to continue to support Mondelēz International as they strive to be more sustainable.
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"We partnered with Mondelēz International when they made the first step to move to recycled content for their Cadbury Dairy Milk family blocks packaging, now we're helping them elevate this ambition by sourcing ~1000 tonnes of recycled plastic to help reduce virgin material across more of the Cadbury chocolate portfolio."
He added, "Being able to source this significant volume of recycled material for Mondelēz International gives them the opportunity to differentiate and grow and demonstrates the collective commitment of Mondelēz International's leadership."
The roll out of recycled material is expected to begin in the first quarter of 2024, starting with blocks and then expanding into bar lines such as Cherry Ripe, Crunchie and Twirl as well as pieces wrappers for Roses and Favourites.
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