Kourtney Kardashian teases a mysterious new project

Kourtney Kardashian has just teased a new business venture and if her new Instagram account and accompanying sexy photo shoot is anything to go by she means business.

The mother-of-three recently took to Instagram to share a photo of herself powerfully perched on a bathroom vanity, sipping tea, while holding a laptop -- oh, and she's completely naked with nothing more than her hair wrapped in a towel.

In the cryptic caption, The Keeping Up With the Kardashians star links to an Instagram account called Poosh that links to the landing page of a website, and that's where the official details end.

The strategically curated grid of @Poosh features the words, "This isn't a monologue. It's a dialogue" in a ransom-note style, and a hashtag #pooshtheboundaries, which strongly points to Kardashian teasing the launch of a lifestyle website.

Could it be set to rival Gwyneth Paltrow's Goop: "a modern lifestyle brand"?

Naturally, the news sent the internet into meltdown, as only the Kardashians can. And Twitter turned detective, with fans of reality TV's first family doing their very best to investigation the cryptic announcement.

Lucky for Kourtney, people are already on board.

While others saw the announcement as a chance to get imaginative.

And the rest just got funny:

No doubt more will be revealed in the coming days and when it is we'll bring you everything you need to know.

Stay tuned.