At 11 years old Sienna turned her Dollarmites savings into a business. It went on to make $80k in one month

At just 11 years old, Sienna Jovcevski decided to use her Dollarmites savings to start her own business. Five years later, it brought in more money in one month than many adults make in a year.

The idea was born during the COVID-19 lockdowns when, bored and frustrated by her pre-teen skin concerns, Sienna started researching skin care and felt that there was a gap in the market for a brand that catered to tweens.

As a tween herself, Jovcevski was convinced that she was the one for the job.

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"I was pretty adamant that I was gonna be able to make a difference and put out a product that other tweens and teens my age could use and love, because there really wasn't anything out there at that time," she tells 9honey. 

Her mum Sonja was not convinced. At first Sonja said 'no', explaining that launching a new business wouldn't be "as simple as she thought".

But Sienna was determined and spent her spare time outside of school and her dance commitments glued to her desk, researching how to get her idea off the ground, emailing manufacturers and watching YouTube videos on website building and graphic design.

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Eventually Sienna managed to get her mum on board, and Sonja has been her biggest supporter ever since.

"She was very persistent," Sonja explains with a laugh.

But it wasn't just Sonja who she had to convince. Sienna had to get a manufacturer on board, a feat she quickly learned would be harder than expected as many wouldn't take an 11-year-old seriously.

"A lot of manufacturers probably thought it was a joke," Sienna explains. "They probably were like, 'you cannot start a business at 11'.

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Sienna also hit a roadblock as most manufacturers she reached out to had huge Minimum Order Quantities (MOQs) which were too much for her to fund.

"I kept emailing and emailing and I finally found a smaller manufacturer that was happy to work with a small business."

By the time she was 12 years old in 2021, Sienna launched Tweeny Skin and it has since grown into something she "never dreamed possible". 

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To fund it, Sienna drained out the money she had saved in her Dollarmites savings account, which was largely Christmas and birthday money she'd been gifted from her parents and grandparents over the years.

"I guess that's why I'm so dedicated because it's all my money," Sienna says. 

Since launching, Sienna has funnelled the profits straight back into upscaling the business and it has seen significant growth.

Four years later, Sienna has turned her family garage into a warehouse and has roped her mum and brother into helping pack orders. 

"She's taken over the entire garage which could potentially fit 6 cars, and now I can hardly squeeze my car in," Sonja quips.

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Just last November, Sienna had all hands on deck helping with what was a "crazy" month for the business when Black Friday sales exploded.

"I was down in my warehouse every night packing orders with my brother," Sienna says. "It was just a lot".

The Black Friday sales were a huge win for Sienna with the business bringing in $80,000 in revenue for the month of November. 

With the massive success the business is seeing, Sonja says that it's quickly outgrowing the family garage and she frankly wouldn't mind space for her car again but they need to wait, because Sienna went and became a CEO before she was even old enough to drive and needs to get her license before she can move the business into a better space. 

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"Once she can drive herself – it needs to get out of here because I think slowly but surely everything will just take over the whole house," Sonja says. 

It's not just the sales that are proving Sienna's success. Last year, Sienna was awarded the Teen Entrepreneur of the Year Award at the Teen Business Awards which she says was a "crazy" experience. 

"I really was not expecting to get that award," Sienna says.

"But it's really validating I guess because like I do put like so much time into this business and to get an award like that does feel good."

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But it's not just about the sales and the awards for Sienna, she hopes her products can help other tweens and teens like her. 

"I just wanted to be able to make a difference and help people," she says. 

Now Sienna is 16 and she's looking at the years ahead with some big goals for the business. 

"My main goal is to get into retail stores and then far into the future, I want [the business to go] international," she says. 

And her biggest dream for now? To be stocked in Mecca or Priceline. 

Over the past five years, Sienna has built her business from the ground up all before getting her learner's license. And while many may raise an eyebrow at such a young entrepreneur, Sienna believes her age is her superpower.

Sienna says that the naivety that younger people have can make them less risk averse and willing to push towards a goal with fervour rather than being held back by doubt.

"I feel like a lot of people, especially in the past, have dismissed younger people and been like, 'oh you don't know what you're talking about'," Sienna says. 

"But I feel like [the fact that] you don't know what you're talking about can be a good thing because obviously they will just be very dedicated and stuck and attached to one thing.

"And I feel like when you have that dedication and passion it's easier to achieve something and it's hard to fail when you just keep pushing and pushing."

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