College cheerleader’s routine goes viral, and we can’t stop watching

The internet’s latest viral obsession goes by the name of La Darius Marshall.

Marshall, a cheerleader who hails from Fort Walton Beach, Florida, has become an overnight sensation thanks to footage of him passionately cheering and dancing at a football game.

On Friday, the college student busted out some seriously enviable dance moves at a Navarro College gridiron match.

Marshall’s coach recorded a video of his expressive movements and posted it on Facebook.

In the clip, the cheerleader can be seen whipping his head back and forth à la Willow Smith, gyrating in precision, and exhibiting phenomenal levels of sass in his facial expressions.

With more than 12 million views and 56,000 comments, there is no denying Marshall has captivated social media users all over the world.

"He is living his best life!" one commented on Facebook.

"NOW THAT’S HOW ITS DONE! I love him," wrote another.

"He is the epitome of life! Do ya thing honey!!" exclaimed a Youtube user.

The delightful clip has even caught the attention of A-list stars including rapper Ludacris and former Glee actress Lea Michele.

"This put me in such a good mood, I really wanted to share it with you guys!” Michele told viewers of The Ellen Show during her appearance as guest host of the program.

The attention has worked its way back to Marshall, who told the Panama City News Herald that he feels “so loved”.

"I feel that I made so many people's days better and happier,” he told the publication.

"I feel God working through me to cheer someone else up in their time of need."