VIDEO: Poor guy drops engagement ring right at the worst possible moment

Yeah, this is not what you want to happen during a proposal.

Because aside from being spectacularly rejected and facing a lifetime of bitter solitude, this is probably the worst outcome from popping the question.

Seth Dixon took a knee to girlfriend Ruth Marie Salas, opening a ring box on a bridge over a pond in Kentucky, US.

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And wouldn't ya know it, the little bugger of a ring fell out of the box and slipped right between two boards and into the drink below.

[Via 20th Century Fox]

Also, the ring wasn't cheap.

It cost roughly $3700, which is the equivalent to one heck of a bridal buffet or a luxe honeymoon in Bali.

Gone.

Thankfully, friend Maddie Villarea was nearby filming the whole thing so the couple could watch the whole disaster over and over again.

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The video has since gone viral, clocking up hundreds of thousands of views and making it to a bunch of US news broadcasts.

About 30 friends of the couple returned to the pond the next day, but after a manic diving sesh they turned up empty handed. 

A GoFundMe campaign was set up to replace the $3700 ring, but it was shut down after about $325 was raised.

But while Salas has no ring on her finger, the pair are still going to tie the proverbial knot.

And Dixon has a sense of humour about the whole thing, posting this yesterday:

[Image via Facebook/Seth Dixon]

Perhaps they could pass the hat around at their engagement party to cover the cost of a new ring.