YouTube rising star Ethan Is Supreme tragically dies aged 17

YouTube rising star Ethan Is Supreme has reportedly died at just 17 from an apparent drug overdose.

According to TMZ, the beauty influencer, whose real name is Ethan Peters, passed away over the weekend. It was his best friend and fellow YouTuber, Ava Louise, who confirmed the death on Twitter.

"My best friend in the entire world, my twin flame.....the only person there for me when I had no one. I love you Ethan, I am at a loss for words. I wish I knew how bad it was. I know what you'd want me to say to the Internet rn but I'm to heartbroken to say it. Rip," she tweeted.

In a series of tweets, Louise explained that Ethan had turned to drugs last year to help him cope with "the pressure of being famous online at such a young age". But she said his drug use had recently escalated.

"He became problematic recently due to drug induced mania. He's a good f---ing person. He didn't deserve to die," she tweeted. "Addiction is a disease. I had to pull Ethan aside in recent weeks and have talks with him about his usage. Everyone close to him was scared. I just wish I f----ing tried harder I f---ing wish I yelled at him more I wish I didn't enable a single pill he popped.

"Ethan had an addiction and addiction should not be shamed. I'm openly discussing his cause of death to save the next kid from a perc [Percocet, an opioid]. He was so bright and so smart. He needed to live. He was more than his demons and you all are to. Please get help."

Fellow YouTube stars have also expressed their grief on social media.

Manny MUA tweeted, "Rest in peace ethan @trashqueenethan you were so incredibly talented at such a young age. I know he's made many many mistakes... but to say he deserved to pass away is horrible and inhuman. i pray for his family and loved ones, a horrible loss."

YouTuber Tana Mongeau shared her tribute on Instagram Stories, writing, "Rip angel. my heart goes out to his family and friends. If you need anything reach out please."

Meanwhile, social media star Grace Anne Auten also wrote, "I love you. I can't believe I have to say goodbye so soon."

If you, or someone you know would like to talk to someone confidentially about addiction, contact Lifeline on 13 11 14 or visit Reach Out. In an emergency, call 000.