Kylie Jenner set to cash in by trademarking her viral catchphrase Rise and Shine

Kylie Jenner has trademarked the words 'Rise and Shine' after the catchphrase became an internet sensation last week.

Showing just how business-savvy she is, the billionaire makeup mogul filed legal docs to claim full ownership of her now-famous wake-up call, which went viral after she sang the words to her daughter, Stormi, during a video tour of her Kylie Cosmetics office in LA.

According to TMZ, Jenner has asked the trademark to cover clothing, footwear, accessories, sleepwear, swimwear, undergarments and, of course, cosmetics. The 22-year-old already solely owns her company Kylie Cosmetics, which according to Forbes is worth a whopping $1.9 billion.

Jenner didn't waste any time cashing in on the catchphrase after it went viral on October 11. The very next day, the entrepreneur was spruiking US$65 hoodies with the slogan 'Rise and Shine' — and the merchandise have since sold out on her website .

Her celebrity friends also couldn't get enough of the phrase and have used it on their own social media accounts. Cody Simpson told his dog to "Rise and Shine" in an Instagram video, while Ariana Grande sang the lyrics and asked Jenner, "Can I sample." 

Her response? "Yes, yes you can. As long as I'm in [the] music video." 

Speaking of music videos, Jenner is already a hit on social media video-sharing app Tik Tok after the #RiseandShine hashtag became the fastest ever to hit one billion views on the site.  

TMZ reported that #RiseandShine hit four million views in one day. Within 48 hours, it racked up 70 million views on Tik Tok and on Sunday the video hit the billion mark.