Sales are luring almost half of Aussies into spending too much

As Black Friday sales continue, research shows almost half of Aussies are being lured into spending too much.

AMP Bank GO research reveals sales season is triggering overspending, impulse buys and "financial hangovers", as shoppers are urged to take back control.

A national survey for AMP Bank GO found 40 per cent of Aussies admit they spend more than they should during Black Friday, Christmas and Boxing Day sales, despite ongoing cost-of-living pressure.

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Over half of respondents said they are more likely to make impulse buys during sales.

Plus, 40 per cent said they spend more than they should during key shopping periods such as sales and Christmas.

And it's not just present shopping - most asked confessed they were buying for themselves.

Experts are offering advice on how to get a grip ahead of the new year.

"Impulse buying and a lack of planning can derail financial goals – especially during the festive season when emotions are high and the marketing is relentless," John Arnott, Director AMP Bank GO said.

"If you set a simple budget, do your research and use the digital tools already in your pocket, you can still enjoy the bargains without waking up in January wondering where your money went.

"And if a discount looks too good to be true, it probably is.

"This is peak season not just for sales, but for scammers trying to cash in on the frenzy."

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