South Australian police launch unusual campaign to combat distracted driving
Police in South Australia have launched a quirky new advertising campaign in an attempt to stop young people from using their mobile phones while driving.
The humorous ad features the Grim Reaper texting motorists, along with the tagline, "Don't flirt with death".
"Don't flirt with death. That's what will happen if you use your mobile phone while driving. Just leave your mobile phone alone while you're in the vehicle," Superintendent Darren Fielke said.
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Police in South Australia have launched a quirky new advertising campaign in an attempt to stop young people from using their mobile phones while driving. Supplied
The campaign specifically targets drivers under 40, who account for 60 per cent of those caught using their phones behind the wheel.
Its launch comes weeks after the rollout of new mobile phone detection cameras at four busy locations across Adelaide.
From September 19, any driver caught using their phone while driving can expect a hefty fine of nearly $600.
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The campaign specifically targets drivers under 40, who account for 60 per cent of those caught using their phones behind the wheel. Supplied
"You can't send a text message, you can't use the GPS functionality, you can't use social media, you can't use Spotify," Fielke said.
Police are also considering the introduction of mobile cameras capable of detecting the incorrect use of phones and seatbelts, a technology already in operation in other states.
This article was produced with the assistance of 9ExPress.
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