Social media drives road safety campaign

Social media is driving a new road safety campaign highlighting the human impact of Queensland's road toll.

The My Road Toll campaign features videos of personal stories from those touched by road trauma and urges drivers to do the right thing behind the wheel.

Already this year 155 people have died on the state's roads.

People are encouraged to go online to watch and share the videos on social media.

The campaign, launched on Sunday in conjunction with Queensland Road Safety Week, aims to improve driver behaviour by helping motorists understand the sad reality of losing a loved one in a road crash.