Iconic Kings Cross 'Coke' sign sold for more than $100k

The sale of Sydney's Kings Cross Coca-Cola sign has raised more than $100,000 for the homeless.

The sign was auctioned letter by letter on eBay for the Wayside Chapel, which helps those in need around the streets of Kings Cross, raising $100,700 on Monday night.

There were bidders from around Australia as well as overseas, with organisers saying the most popular letter was the little 'C', which went for $18,700.

The other two 'C' signs were tied for the title of cheapest letter, selling for $10,300 each.

"We're grateful that the people at Coke have a heart that makes room not just for the fun that is part of Kings Cross, but also for some who are not having fun," Reverend Graham Long, Wayside Chapel CEO said in a statement.

"The help we receive through this initiative will translate directly into the kind of care that meets people at their lowest point and helps them through to better days."