Australia's most trusted and distrusted brands revealed
From supermarkets to hardware stores and consumer electronics, these brands are household names in Australia.
But when it comes to trust, not all companies are equal in the eyes of shoppers.
Pollster Roy Morgan has released its list of Australia's most trusted and distrusted brands in the 12 months to March 2025.
The latest list reveals some brands have worked hard to win back the Australian public, while others have significantly fallen in the rankings.
Click through to find out the brands Australians rely on the most.
Most trusted 10: JB Hi-Fi
Australia's largest home entertainment retailer JB Hi-Fi has entered the top 10 this quarter.
The retailer overtaken Samsung in the coveted spot.
Most trusted 9: NRMA (No change)
The NRMA is a trusted brand due to its structure as Australia's largest member-owned organisation.
The service has maintained its place as the ninth most trusted brand on Roy Morgan's latest list.
Most trusted 8: Myer (-1)
Myer has fallen slightly to the eighth most trusted brand.
The retailer is the only brand in the top 10 which has slipped in the rankings this quarter.
Most trusted 7: Big W (+1)
Department store Big W has moved up one spot to the seventh most trusted brand.
The Woolworths-owned retailer, known for its range of discounted products, has been a mainstay in Australian shopping centres since 1964.
Most trusted 6: Australia Post (No change)
Australia Post is the country's sixth most trusted brand.
This remains unchanged from the December quarter 2024.
Most trusted 5: Toyota (No change)
Car manufacturer Toyota has maintained the trust of consumers.
The Australian arm of the company has been around since 1985.
The business has offered drivers a range of vehicles and has been heavily involved in popular motorsport events.
Most trusted 4: Apple (No change)
Many Australian office workers have embraced hybrid work since the start of COVID-19 pandemic.
The success of the working arrangement relies on technology.
One popular provider, consumer electronics company Apple, has been named Australia's fourth most trusted brand.
Most trusted 3: Kmart (No change)
Discount retailer Kmart has maintained its ranking as the third most trusted brand in Australia.
With consistent low prices and 24-hour availability at some locations, the department store has become a brand Australians rely on for convenience and cost savings.
Most trusted 2: Aldi (No change)
Aldi is Australia's second most trusted brand.
The supermarket remains popular with shoppers due to its cut-price items and ever-changing range in the middle aisle.
The ranking has put Aldi ahead of its competitors Coles and Woolworths.
The Colesworth supermarket duopoly has experienced challenges with consumer trust due to factors such as the cost of living crisis and the ACCC's supermarket inquiry.
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