Clive Palmer seeks United Australia Party name change after 2025 election wipeout

Clive Palmer is preparing for another tilt at federal politics, applying to revive the United Australia Party name ahead of the 2028 election.

Documents from the Australian Electoral Commission (AEC) show an application has been lodged to change the party’s name from United Australia Party to Clive Palmer’s United Australia Party.

The new rendition also removes the old “Save Australia” logo.

The application comes less than 15 months after his Trumpet of Patriots campaign failed to win a single seat at the 2025 federal election, despite an estimated $60 million campaign spend.

After losing a High Court challenge to re-register the United Australia Party name, Palmer instead launched and chaired the Trumpet of Patriots (TOP) ahead of the election.

The party ran candidates nationwide, backed by a massive ad blitz starring Palmer across TV, radio, YouTube, and mobile devices.

Millions of voters were inundated with unsolicited text messages lacking opt out features.

But TOP ultimately failed to secure a seat in either the House of Representatives or the Senate, receiving less than 1.9 per cent of the national primary vote.

Palmer tried to deregister the Trumpet of Patriots immediately after the election, sparking an internal leadership battle.

However, the Australian Electoral Commission ruled in September 2025 that control remained with the party’s original executive team, led by Glenn O’Rourke.

Now launching a fresh tilt, Palmer confirmed at Parliament House in March that he will contest the Queensland seat of Fadden and run candidates across all lower house electorates.

“It’s time to stop the rot in Australian politics. A new era is coming,” he said earlier this year.

His proposed policies include doubling the federal health budget, increasing pensions by 30 per cent and scrapping net zero targets.

Read more

Clive Palmer's two political parties suffer cyberattack

In a media release detailing its platform, the United Australia Party proposed establishing a national fund for food insecurity and homelessness.

It also mentioned tax relief for food-donating producers and a 20 per cent income tax break for Australians living at least 200 kilometres outside capital cities.

The mining billionaire previously held the federal seat of Fairfax, in Queensland, from 2013 to 2016.

The AEC is accepting public feedback on the proposed name change until mid-September.

Nine.com.au has reached out to Palmer’s office for comment.