Bondi sands sold to japanese beauty giant for 450 million 20230801 p5yu34.html – Breaking News & Latest Updates 2026
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This was published 3 years ago

Bondi Sands sold to Japanese beauty giant for $450 million

9News Staff

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Australian self-tanning juggernaut Bondi Sands has been sold to a Japanese beauty giant in a deal rumoured to be worth $450 million.

Japan Exchange Group-listed Kao Corporation owns a number of global luxury beauty brands such as Oribe, Bioré, Laurier, Molton Brown and more.

Bondi Sands was launched in 2012 years ago by Melbourne businessmen Blair James and Shaun Wilson and claims to be "the Number 1 self-tan brand globally".

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Bondi Sands claims to be the number one self-tanner globally.

Bondi Sands is an Australian brand behind the world's best-selling self-tan. Instagram

Wilson, who serves as CEO and co-founder, will remain at the helm of the company under the new owners, while James will continue in his role as creative director.

It is hoped Kao Corporation will provide avenues for further growth, with Wilson calling the deal an "unparalleled opportunity".

"With this partnership, we can now confidently explore untapped markets, reach more customers around the world and continue to fulfil our company mission," he said.

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Shaun Wilson and Blair James founded Bondi Sands in 2012.

Shaun Wilson and Blair James founded Bondi Sands in 2012. Supplied

Bondi Sands products are stocked in more than 40,000 stores worldwide and will soon be available in Walmart.

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It wasn't always such a smooth road for the company, however.

Bondi Sands famously had to recall its first batch of self-tan because it turned customers green.

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