Australia's most trusted brands for 2024
Pollster Roy Morgan has published new research highlighting which brands Australians trust the most.
With a couple of new additions to this year's list, these are the most trusted brands in the country.
Pharmaceutical - CSL
In a new category in this year's edition, Pharmaceutical manufacturers CSl were named the most trusted Aussie company.
Among other products, they make vaccines, blood products and other medicines.
Banks - Bendigo Bank
Outside of the big four banks, Bendigo Bank was named as the most trusted bank.
Media - ABC
Among the media companies, ABC was named the most trusted.
Government Services - CSIRO
According to the Australian public, the most trusted government institution is the CSIRO.
Utilities - Sydney Water
Sydney Water was the most trusted brand in the new category for utilities.
Private Health Insurance - Bupa
Another new category in this year's polls, Bupa was the most trusted brand in the private health insurance industry.
Superannuation and Wealth Management - AustralianSuper
AustralianSuper was the most trusted brand in the world of Superannuation and Wealth Management.
Payments, Cards and Loans - Paypal
In the Payments, Cards and Loans sector, PayPal was named the most trusted brand.
Food and Beverage - Cadbury
Known for their chocolate and iconic purple packaging, Cadbury was the nation's most trusted food brand.
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