New organ transplant ad depicts dying Jesus on cross

A dying Jesus Christ is the central theme of a new campaign aimed at highlighting the red tape Aussies must clear to donate their organs.

Created to promote the new local film “Dying to Live”, the two minute advert starts with Jesus asking how to donate his organs.

“Isn’t it on my licence?” he asks two Roman legionaries, who point out that excluding South Australia, an online form must be completed.

“It’s a common misconception,” one replies.

The Roman legionaries then use a selfie stick to hoist up a smart phone to Jesus, who fills out the form.

But the Good Shepard’s donating process isn’t done yet, with his mother Mary making an appearance to give her consent for him to donate.

The ad concludes with the legionaries taking a selfie with Jesus, who --- with a smile --- says, “hashtag blessed”.

So far the ad has elicited mostly positive reviews, with several “laughing” reactions on the film’s Facebook page.

Some viewers have, however, felt slightly uneasy about the ad, commenting “not sure about this”.