Under fire Alan Jones 'doesn't care' if advertisers walk

Broadcaster Alan Jones is on the ropes tonight fighting for his job at 2GB as more and more advertisers pull sponsorship from his top rating show.

Jones' latest spray was Scott Morrison should "backhand" New Zealand Prime Minister Jacinda Ardern.

He also said Mr Morrison should "shove a sock down" Ms Ardern's throat.

Mr Jones told 9News he doesn't have a problem with women and he doesn't care if advertisers walk.

When asked if he had a problem with women, Mr Jones said "I think you better ask women that".

"I don't go around pumping up my own tyres, but on my desk in the last 48 hours have been letters from people whom I have helped infinitely women more than my critics."

He's apologised, but the list of advertisers clocking off from the Alan Jones show is growing.

"It includes Anytime Fitness, Bing Lee, Chemist Warehouse, ME Bank, Volkswagen Australia and Koala Mattresses.

Koala Mattresses tweeted: "The bloke has had too many chances. 2GB, time to wake up."

When asked about the backlash from businesses, Mr Jones said "There will be others that take their place".

"I've got no comment about the advertisers, they can make their own judgement if they go," he said.

When asked about the Ardern comments, he said "my comments were metaphorical comments".

"And if my comments cause offence to someone I always apologise for that."

Jones says he's now the victim of a vicious social media campaign to bring him down.

"Some of the language about me is extraordinary."

From his 2GB office, Jones says he doesn't have a problem with women.

But there's a growing list of powerful women who would disagree.

He said this on PM Julia Gillard in 2012:

"The old man recently died a few weeks ago of shame. To think that he had a daughter who told lies every time she stood in parliament."

And on Sydney Opera House boss Louise Heron last year:

"Who the hell are you? Hang on. Louise. Louise. Who do you think you are?"

The latest stinging comments against Ardern have caused enough waves to reach the New Zealand PM, who had a response ready for the former Wallabies coach.

"I understand that he used to be closely linked to the Wallabies… Revenge is best served through a Bledisloe Cup."