The unexpected Aussie holiday hotspot that's attracted an international music icon

Australia is blessed with some of the best beaches in the world, a sparkling Great Barrier Reef and wonders of the outback.

But a regional Victorian city is luring more families than anywhere else in the country.

Mildura, located in the north-west of the state is so popular, it's even attracted international rock sensation Lenny Kravitz.

Kravitz is expected to set the Murray River town abuzz when he plays to a crowd of thousands in November.

Watch the full video in the player above.