Behold, the 'ugly Christmas sweater' for mothers who are breastfeeding

A popular Facebook group for breastfeeding mothers has shared an unusual take on the ugly Christmas sweater.

Beautiful Breastfeeding published a photo of a reindeer sweater that could make feeding a new bub a more discreet affair for mothers who might feel self-conscious about breastfeeding.

The sweaters feature a reindeer head displayed over a single breast - with the nipple concealed by Rudolph’s red nose.

The post has been shared more than 6,000 times and generated more than 1,300 comments, with many women remarking they had “finally” found an ugly sweater for them.