Awkward ad placement causes outrage

When it comes to an awkward ad placement, this one from The New York Times might very well take the cake.

Right above the headline "Malaysia Says Jet Went Down in Ocean" on the paper's homepage a large, animated ad appears with divers using the Apple iPad Air underwater.

"See the unique ways people are using iPad around the world," notes the ad's closing headline, which lingered onscreen for several minutes above the update on missing Malaysia Airlines flight MH370.

A number of users took to Twitter to voice their outrage, with user Rosa Golijan writing: "Rather unfortunate ad placement on the @nytimes homepage".

The ad stayed up for around two hours before eventually being taken down.

Source: AdWeek

Author: Natasha Lee, Approving editor: Martin Zavan