Sustainable responsible tourism why is it important 20240506 p5nd2g.html – Breaking News & Latest Updates 2026
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This was published 2 years ago

The real reason why we all need to care a bit more about sustainable travel

Jemima Skelley
Jemima Skelley

Almost every day, it feels like we're reading news about the extreme measures around the globe to combat overtourism.

A Japanese town erected a wall to block views of Mt Fuji, Venice has introduced a fee for day-trippers, Amsterdam jacked up its hotel tax rate and a Spanish neighbourhood had a bus route taken off Google Maps. 

We have proof that a huge increase in tourists to certain locations has not just inconvenienced the lives of residents, but also harmed cities and ecosystems. 

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So at what point do we say 'enough is enough'?

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Venice overtourism: bridge crowded with tourists

Venice has long suffered from overtourism, exercerbated by the cruise industry. iStock

While it's unreasonable to think that we could simply ban tourism altogether, it's now up to individual travellers to make better - or more informed - decisions when planning a trip. 

Travel shouldn't just be about going to a destination, taking from it what you need, and leaving. 

It should be a two-way experience. 

"We have a responsibility to the local communities and environment of the destinations we visit," says Brett Mitchell, Managing Director of Intrepid Travel ANZ of the importance of making sustainable travel choices. 

He tells 9Travel that tourists should keep the local community and ecosystem "front of mind" while travelling. "Tourism is only good when it benefits everyone."

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Istanbul, Turkey  September 24, 2019: Istiklal Caddesi street in Istanbul. This is a popular tourist attraction in the city.

A street in Istanbul is swarmed with people. Getty

Visit underrated places

One of the main ways we can do this is by simply avoiding the well-beaten path. 

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Instead of Venice, head to the canal town of Annecy, France. Instead of Amsterdam, try the lively cities on the Baltic coast. 

Yes, on a trip to Europe, it's common to plan your trip around checking off popular hotspots from your bucket list. But it's more important to be mindful of the local community. 

Mitchell says that travellers can "maximise their experiences by venturing into less popular locations". 

Face it: you're probably going to have a better time in an under-the-radar spot where you don't have to jostle with crowds, worry about pickpockets, and spend double the amount on meals and accommodation. 

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Annecy, France - June 13, 2020. View of the historic district of Annecy Old town. in the foreground, the river Thiou on which a decorative boat is visible. in the background, the picturesque old buildings of Annecy

Annecy, in France, is a charming town reminiscent of Venice - without the crowds.  Getty Images/iStockphoto

Hitting up lesser-known destinations doesn't just "distribute the tourist load more evenly", but also fosters economic development, says Mitchell. 

"Less popular locations often possess untapped tourism potential, leading to economic growth, job creation, and support for local communities."

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Think before you book

If Venice has been on your bucket list forever and you really don't want to miss it, that's A-OK. 

"There's actually plenty people can do to travel more consciously," says Mitchell. 

Just be a bit more mindful with your planning. 

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Travel during the off-peak season to avoid contributing to overcrowding - and save some money while you're at it. Also think about how you're getting around - rail and bus journeys have a far smaller environmental impact than flights. 

Mitchell also says Aussies should consider cashing in a bit more annual leave and staying longer in their destination, given how long the flight is from home. 

Ksamil -  Butrint National Park, Sarande, Southern Albania, Europe

Albania has a beautiful coastline, and has long been popular with backpackers looking for the road less travelled.  Getty Images/iStockphoto

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Find responsible tour operators

One thing that can make a huge difference is the way you choose experiences and tour operators - look for ones that are genuinely committed to responsible and ethical travel - even locally run where possible. 

Not taking a tour? See if there are other ways you can give back to local communities. 

"Whether it be visiting local not-for-profits like community-run restaurants, unique homestays, or learning indigenous craft, or making donations to these communities on-trip, enriching communities at the grass-roots level is both rewarding and regenerative," says Mitchell.

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So, it's good for the community, and it'll make you feel good about yourself too. 

"Intrepid works with a number of its destinations regarding community-based tourism which ensures that local communities have full ownership and management of the tourism experience," says Mitchell. 

Intrepid operates small-group tours across Europe, Asia, Australia and more. 

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