Why sober holidays are having a moment right now
For many of us, holidays and alcohol go hand in hand.
Whether it's an Aperol Spritz under the Italian sun, a cocktail at a swim-up bar in Fiji, or a beachside beer in Byron, it's nice to unwind with a bevvy on holiday.
But would you ever take a totally sober holiday?
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Could you imagine a booze-free holiday. Getty
Sober travel has been a growing trend since 2023, and the younger generation is leading the way. Last year, a study found that 84 per cent of Australian Gen Z say they would take a holiday without drinking any alcohol.
It's especially notable because Australians infamously love to drink - a 2021 survey ranked us as the heaviest drinkers in the world.
Travellers say that the appeal of booze-free trips is the feeling of wellness and improved mental health that comes from abstaining. That, and the desire to wake up feeling fresh, ready for a day of exploring.
And travel companies are taking note.
"We've seen increased demand for active, nature-based itineraries that prioritise mindfulness and connection, without centering alcohol as the default social activity," Brett Mitchell, the Managing Director ANZ for tour company Intrepid.
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Travellers are embracing a different style of travel. Getty
"It's not just about going sober, he adds," it's about leaning into experiences that feel restorative and energising, allowing you to come home feeling genuinely refreshed."
Activities on Intrepid tours include hikes, food tours, safaris, and archaeological site visits - all things that are less enjoyable when done with a hangover.
Sober travel isn't just about going on holiday and saying no to a drink when everyone else orders one. It's about prioritising locations and experiences that are removed from a culture of partying or drinking.
"We've found that certain destinations naturally support alcohol-free travel because they emphasise wellness, spirituality, or simply have incredible outdoor experiences," says Brett.
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Norway is a top spot for sober travel. Getty
Top destinations for sober-curious travellers
Intrepid has shared some of their top destinations for those looking to put down the beer and embrace a different side of travel.
Nepal
For travellers looking to reset and focus on wellness, Nepal is a great place to go.
"The Annapurna Circuit Trek delivers the ultimate natural high, taking travellers through the breathtaking Himalayas in a fully immersive, physically engaging experience that prioritises presence, connection and clarity," says Brett.
Norway
Norway has strict alcohol rules, which make it easier for travellers to focus on clean living - plus the country offers up a lot in the way of natural beauty and outdoor activity.
"It's a top destination for travellers who want big landscapes, bigger hikes and no pressure to drink."
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Many places in Morocco are alcohol-free. Getty
Morocco
With its rich culture and predominantly alcohol-free customs, Morocco is a perfect fit for those wanting a sober trip - whether you stick to the city or take a tour around the country, into the desert, and embrace Morocco's centuries-old customs.
Iceland
"Thanks to an abundance of sober-friendly outdoor experiences that don't center around food and drink, such as soaking in hot springs or chasing the Northern Lights, Iceland is a great pick for travellers who want to clear their heads and reconnect with nature," says Brett.
Iceland is a good spot for a detox. Getty
Tasmania
For those wanting to stay closer to home, Tasmania's pristine wilderness and focus on sustainability make it a haven for mindful travel. There are tons of walking, hiking, biking, and wildlife-spotting opportunities to fill your days.
