Aussie airlines 'snubbed' as Finder reveals most trusted travel brands
Australia's favourite travel brands have been revealed by Finder in the '2025 Customer Satisfaction Awards', and Aussie airlines haven't fared well.
The awards, based on feedback from over 60,000 Australian consumers, reveal which airlines and travel agencies people are choosing to book with.
Brands were rated across a range of metrics, including how much travellers trust and love a brand, how they would rate it for value, and if they'd recommend it to a friend.
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Australia's most-trusted travel brands have been revealed. Getty Images
In the airline awards, it was Singapore Airlines that came out the big winner, taking out a range of categories.
Not only was Singapore Airlines rated as the "most loved" airline, it also scored top marks for value, reliability, and comfort.
The carrier was also the "most recommended", according to the survey.
The only other airlines to get a shout-out were Air New Zealand, lauded as the "most trusted" brand, and Cathay Pacific.
The Hong Kong carrier received the nod for having the best frequent flyer program.
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Singapore Airlines is the most trusted airline brand for Australians. Bloomberg via Getty Images
Graham Cooke, head of consumer research at Finder, said the winners were recognised across a range of factors.
"Overall, Aussies have snubbed Australian airlines and rewards programs for international alternatives," Graham said. "Singapore Airlines dominated this year."
For those doing the planning and booking, Flight Centre was considered the top travel agent for value and was also the "most recommended" by travellers.
Travel Associates was the other travel agency that received high scores for trust and service, and was named the "most loved".
Flight Centre was the most recommended travel agent. Supplied
The survey also looked at other planning tools with online sites Skyscanner, Trivago and Booking.com all receiving a nod.
This comes as new Finder research reveals 34 per cent of Australians – 7.3 million people – are planning an international trip in the next 12 months.
Finder's 2025 Customer Satisfaction Awards winners
Airline awards:
- Most Loved: Singapore Airlines
- Top Value: Singapore Airlines
- Most Trusted: Air New Zealand
- Most Reliable: Singapore Airlines
- Legendary Service: Singapore Airlines
- Most Comfortable: Singapore Airlines
- Top Rated Rewards: Cathay Pacific (Asia Miles)
- Most Recommended: Singapore Airlines
Travel Agency Awards:
- Most Loved: Travel Associates
- Top Value: Flight Centre
- Most Trusted: Travel Associates
- Legendary Service: Travel Associates
- Most Recommended: Flight Centre
