Inside Australia's most ultra-luxurious holiday rental homes
As it turns out, not all holiday homes are created equal. There's a whole other market out there for luxury travellers.
Luxico is one of the companies that caters to high-end travellers, with luxury holiday home rental across Australia.
Let's take a look inside some of their most sought-after listings.
Luxico looks after the 1 per cent - what they call "ultra-high-net-worth travellers", for whom they say "personalisation and privacy are paramount".
Pictured: Domic, Noosa
The company's founders, Tom and Alexandra Ormerod, tell 9Travel that travellers love Luxico because these listings offer things that traditional hotels cannot: privacy, space, and a sense of home.
Pictured: Beaches at Sunrise, Sunshine Coast
Of course, when you're paying more for your holiday, it comes with perks - like a concierge service or personal butler to meet any and all of your requests.
Alex says that over the years they've had some "memorable" requests from guests - like the time someone requested they organise a helicopter ride for a pet dog.
Pictured: Beaches at Sunrise, Sunshine Coast
Other unique requests they've received from guests include a private fireworks show over the ocean, Michelin-starred chefs to come in to cook for a dinner party, and custom-built children's play areas for their stay.
"We're always up for the challenge of making their dream experiences a reality," says Alex.
Pictured: Sand Steps, Mornington Peninsula
This Melbourne penthouse apartment is the most popular listing on the site, with panoramic city views and three bedrooms over two levels.
It's got an outdoor firepit and jacuzzi, floor-to-ceiling windows in each bedroom, and access to the building's luxury pool as well.
Accommodation starts at $5,500 per night.
This listing on the Gold Coast is also one of their most popular - and it's easy to see why.
The four-bedroom home starts at just $800 a night.
Every Luxico booking includes travel planning support, luxury amenities and toiletries, complimentary mini-bar, freshly pressed linens and towels, and professional cleaning upon departure.
Pictured: Rawson, Rose Bay
If guests want even more, that's where memberships come in.
Pictured: Damia, Byron Bay
