Most popular winter destinations according to social media pictures 20260211 p5o1yj.html – Breaking News & Latest Updates 2026
Advertisement
Advertisement
This was published 8 months ago

The most popular winter destinations in the world, according to social media

Kristine Tarbert
Kristine Tarbert

1 / 11

With The Winter Olympics lighting up screens with snowy landscapes travellers are getting wanderlust for cold climates.

But where can you get the chilly experiences you see on social media?

A report on Instagram-worthy winter location by digital entertainment platform JB.com examined global landmarks and destinations to identify where travellers capture and share the most compelling photos.

Here are all the places which came out on top.

READ MORE: Japan isn't the only place to travel for cherry blossoms - here's where else you can go

Attribution: Supplied
10. Salar de Uyuni, Bolivia
2 / 11

10. Salar de Uyuni, Bolivia

The world's largest salt flat, Salar de Uyuni in Bolivia, entered the top ten for its other-worldly landscapes.

Attribution: Getty
9. Lago di Braies, Italy
3 / 11

9. Lago di Braies, Italy

Lago di Braies, known as the frozen lake, is a popular place to see in The Dolomites of Northern Italy.

READ MORE: This Fiji hotel is about to open the biggest pool in the South Pacific

Attribution: Getty Images/iStockphoto
Advertisement
8. Frozen waterfalls
4 / 11

8. Frozen waterfalls

Visit national parks in many places in the world in winter and, if it's cold enough you may be able to find a frozen waterfall.

Pictured is Plitvice National Park in Croatia.

Attribution: Getty Images/iStockphoto
7. The Canadian Rockies
5 / 11

7. The Canadian Rockies

The jaw-dropping Canadian Rockies was high on the list for winter scenes to share online.

READ MORE: 'Weekending' Aussies are ditching Europe and Asia for these understated local spots

Attribution: Getty
6. The Dolomites, Northern Italy
6 / 11

6. The Dolomites, Northern Italy

The Dolomites as a whole in Italy are looked up by more than 850K people every month, with almost half a million Instagram posts sharing pictures of its alpine peaks.

READ MORE: 'Forget Paris and Rome, these are the most romantic spots we've been'

Attribution: Getty
5. Glacier landscapes, Alps & Nordics
7 / 11

5. Glacier landscapes, Alps & Nordics

Glacier landscapes round out the top five, appearing in five million Instagram posts across multiple regions, the research found.

The Alps, Nordic countries, and North America feature these massive ice formations, where blue-tinted walls create dramatic Instagrammable scenes.

Attribution: Getty
4. Winter light festivals, Europe
8 / 11

4. Winter light festivals, Europe

Winter light festivals are also among the most photographed attractions, with over 350,000 Instagram hashtags.

These festivals are often hosted across northern Europe, where cities transform around December and January with massive light installations and illuminated sculptures.

READ MORE: Big change coming to Jetstar planes for long-haul flights

Attribution: Getty
3. Hot Springs in Snow, Nordic Regions & Japan
9 / 11

3. Hot Springs in Snow, Nordic Regions & Japan

Scenes with hot springs surrounded by snow are featured in 2.3 million Instagram posts, with Nordic regions and Japan offering the most popular spots for capturing these winter moments.

Attribution: iStock
2. The Arctic Circle, Northern Scandinavia
10 / 11

2. The Arctic Circle, Northern Scandinavia

The Arctic Circle is the second-best place to visit during winter and get Instagram-worthy pictures.

About 25,000 people search for Arctic locations monthly, looking for spots within Scandinavia, Alaska, and northern Canada, the survey said.

READ MORE: This ship proves you don't need a theme park on board for a great cruise

Attribution: Getty

View more galleries

Most viewed in International

More to explore