Africa's most-visited country offers low-cost alternative to 'Euro summer'

There's a new kid on the tourism block.

Morocco has long been a favourite destination for those in the know, but has recently been cropping up on travel wish lists of millions of people around the globe.

In fact, in 2025, it was the most-visited country in Africa - beating tourism heavy hitters Egypt, Tunisia, and South Africa.

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Last year, 19.8 million tourists visited Morocco, a gorgeous coastal country in Africa's north. This figure marks a 14 per cent increase on the year before.

These numbers are also a massive 50 per cent higher than its pre-pandemic peak.

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Visitors are heading to Morocco in droves thanks to the country's recent investment in tourism infrastructure, making it easier and more comfortable to explore.

New direct flights from Europe, China, and the US have also helped boost numbers.

When you think about Morocco, chances are a few images come to mind: bustling souks, orange sand dunes, camel rides, and stucco buildings with intricate mosaics.

There's a lot to explore across the country, from the beach to the desert and everything in between.

Things to do in Morocco

Sahara Desert tours and glamping

This is the ultimate Moroccan adventure, typically involving a sunset camel trek to reach a secluded camp amidst the dunes of Erg Chebbi or Erg Chigaga.

For those who don't want to rough it, glamping sites offer luxury tents with plush beds and en-suite bathrooms, allowing you to enjoy gourmet Berber dinners and stargazing in total comfort.

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Marrakech Medina

The heart of the "Red City," the Marrakech Medina is a UNESCO World Heritage site and is packed with history and culture. Wander through the bustling Jemaa el-Fnaa square, then get lost in the endless souks filled with spices, textiles, and lanterns.

Hidden within its ancient walls are stunning architectural gems like the Ben Youssef Madrasa and serene riads, for when you're feeling overwhelmed from the chaos.

Chefchaouen (Morocco's Blue City)

Tucked away in the Rif Mountains, Chefchaouen is famous for its striking, sapphire blue buildings. It's more laid-back than the imperial cities, making it the perfect place for a slow-paced stroll through its picturesque streets.

For those who crave a little more adventure, the city offers beautiful hiking trails and panoramic views from the Spanish Mosque at sunset.

Fes El Bali

Fes El Bali is the oldest walled part of Fes and arguably the most well-preserved medieval city in the Arab world.

It is a car-free maze of over 9,000 narrow alleys where donkeys still transport goods past ancient mosques and universities. Walking through its gates feels like stepping back in time.

Essaouira Beach

Essaouira has a chill, coastal vibe and a cooling offshore breeze, offering a respite from the desert heat.

Its wide, sandy beach is a world-class destination for kitesurfing and windsurfing, while the historic port is famous for its iconic blue boats and fresh seafood.

Moroccan Street Food Tours

A guided street food tour is the best way to get a feel for local cuisine, and to visit hidden spots that locals have frequented for generations.

You'll have the chance to sample authentic delicacies like slow-cooked tangia, savoury sardine kefta, and sweet chebakia pastries, while also learning about the local culture and navigating the city.

What is the best month to travel to Morocco?

While Morocco is a year-round destination, weather can play an important part in how comfortable you are during your travels.

The most popular time to visit is around the early spring months of March to April, or the milder autumn period of September to November.

READ MORE: The best and cheapest time to visit Morocco revealed

Is Morocco expensive for Australians?

The main expense is getting there, but once you're on the ground, Morocco is generally a very budget-friendly country.

Just a short flight from mainland Europe, it offers a cheaper alternative to many of the expensive cities that many travellers visit for 'Euro summer'.

Mid-range accommodation is typically around $60 a night, beer or coffee is about $3.50, and a nice meal out should set you back no more than $20.

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