This was published 9 years ago
Internet searches for Canadian hotels surge as the 'Kate Middleton effect' strikes again
Stephanie Coombes
Image: Getty Images
The Kate Middleton effect is a well-known phenomenon in the fashion industry – as soon as the Duchess is photographed wearing a dress, the item quickly sells out in stores around the world.
But it appears Middleton's influence has extended beyond the sartorial, with consumers now jumping to emulate the royal's holidays.
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Since the Duke and Duchess of Cambridge and their two children arrived in Canada for an eight-day tour, online searches for hotels in the region have surged.
According to Hotels.com, Canada has seen a 60 per cent increase in searches, when compared to the last 12 months.
The website also reported that Vancouver was a particularly popular location, seeing a 50 per cent surge in searches.
