Two Aussie beaches among the 'most popular' on social media for 2025
Did you really go to the beach if you didn't share a photo of the waves on Instagram?
Some beaches of course lend themselves more to photo opportunities than others, and a new study has revealed which stretches of sand are currently the most popular online.
The study by Heepsy calculated the number of Instagram hashtags per kilometre of shoreline - with research looking at beach length, total hashtag count, and annual visitor estimates.
And two Aussie beaches have landed in the top ten of the most Instagrammable beaches of 2025.
Read on to see where they landed.
10. Ipanema Beach, Brazil
Ipanema, Brazil, kicks off the top ten with 182K hashtags per kilometre. It's 2.6 kilometres total in length but gets fewer posts than other beaches of a similar size.
Even though it has one million visitors a year, twice as many as some others on the list, its Instagram engagement per metre is still lower.
8. Praia do Sancho, Brazil
Praia do Sancho in Brazil ranks eighth, with 191.3K hashtags per kilometre across just a total of 300 metres.
It's one of the least visited overall, with only 123,000 visitors a year, but it still manages to get quite a lot of online attention.
7. Waikiki Beach, USA
Waikiki Beach in the US state of Hawaii takes the seventh spot with 500K hashtags per kilometre.
With 2km of beach and one million total hashtags, it's significantly less dense than some of the others. Yet, it's one of the most visited beaches on the list, attracting four million people each year.
6. Bora Bora, Tahiti
Bora Bora, Tahiti, comes in sixth with 846K hashtags per kilometre. Matira Beach is not only the most famous in Bora Bora, but also one of the best beaches for travellers who love snorkelling or free diving in crystal-clear water.
With only 200K visitors a year, it has strong online attention from a much smaller crowd.
5. Surfers Paradise, Australia
Surfers Paradise on the Gold Coast in Australia, follows with 950K hashtags, placing it fifth. It's around two kilometres long and gets four million visitors a year, the highest so far.
It falls behind in the number of posts in every metre compared to the top four.
3. Bondi Beach, Australia
Bondi comes in third with 1.9 million hashtags per kilometre. At one kilometre long, this Sydney beach is one of the few larger beaches with high Instagram activity.
It draws 2.5 million visitors a year, five times more than the next best beach on the list.
