This was published 12 years ago
The glamour Olympics
Russian curler Anna Sidorova.
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Most Olympic athletes will attest that there are two great challenges when it comes to competing at the highest level - winning and cashing-in on that success. It's why the Summer and Winter Olympics have transformed into a giant platform for the sport's biggest brands and why looks really do count. These female athletes, including Australia's Torah Bright, are acutely aware of the need to perform in all areas of their lives.
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Bright won gold in the halfpipe at the 2010 Vancouver Games and while she is just as happy strutting her stuff on the runway, she's not alone. Watch out for these faces to wage a separate battle in the glamour Olympics.
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US ski jumper Sarah Hendrickson.
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Alpine skiier Tina Weirather from Lichtenstein.
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Swiss alpine skiier Lara Gut.
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American alpine skiier Lindsey Vonn was forced to withdraw from the Sochi Olympics, but remains one of her sport's biggest drawcards.
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Slovenian Tina Maze.
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Short track speed skater Alyson Dudek from the United States.
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British alpine ski racer Chemmy Alcott.
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