Alex de Minaur's major brand switch confirmed after 11-year partnership with Asics

Alex de Minaur has been sporting Wilson apparel in the lead up to the Australian Open, and it has now been officially confirmed he is one of the brand's main athletes.

The Aussie ended an 11-year association with Asics by making the switch, which was reported on New Year's Eve.

In a collaborative Instagram post, Asics and de Minaur posted two photos on social media, one of him as a youngster and one current day.

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"Eleven years by your side. Grateful for every step, every memory. Proud to have supported you in your journey to the top," the post read.

Writer Jessica Schiffer of Hard Court was first to break the news.

Now Wilson and de Minaur have made it official.

"Wilson has been part of my tennis journey since I can remember. I've always loved playing with their racquets, and it feels very special to now represent them from head to toe," de Minaur said.

"I love the look and feel of the brand, and the way they bring their kits to life is incredible. I am excited to continue working with Wilson to build upon their legacy and the momentum of the industry at large."

During the US Open, de Minaur was a guest at a Wilson event with sponsored apparel athlete Marta Kostyuk.

Kostyuk was the first athlete to be part of Wilson's Tennis 360 intiative and now there's 16 players on the roster.

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Wilson launched its first lifestyle tennis apparel line in 2021 and has continued to make moves in the space with athletes like Kostyuk, Vicky Mboko and Nicolas Jarry.

Karen Khachanov, Jiří Lehečka, Anastasia Potapova, Colton Smith and Sarah Rakotomanga have also been confirmed as new Wilson athletes.