Lingerie giant turns Super Bowl sexy

Lingerie giant Victoria's Secret has moved to hijack some of the attention surrounding the Super Bowl with its first commercial created specifically for the event in seven years.

The company's 30-second ad is set to air in the fourth quarter of Monday's showdown between Seattle Seahawks and New England Patriots.Unlike many of the other commercials that will be shown on the day and often resemble Hollywood productions, Victoria's Secret's is unashamedly simple.It features a bevvy of scantily clad women and a punchline the reads "Let the real games begin".It's estimated that the total amount of money spent by TV advertisers during the Super Bowl is $9 million per minute.