Brave soul turns Kiss Cam into Beer Kiss Cam

In the understatement of 2016, this guy is going to have some explaining to do.

In a much needed boost of Australian publicity for the World Junior (ice) Hockey Championships, this Slovakian fan performed one of the bravest – and perhaps stupidest – actions ever seen when the ''Kiss Cam’’ hones in on him.

Just as the woman next to him was preparing for a selfie of the two, the Kiss Cam struck.

Kiss Cam took on a new meaning at this ice hockey match.

She immediately got nervous and turned away, creating the stage for the man in the Slovakian jersey.

As calm as can be, he kisses his beer and then takes a drink.

Beer lovers everywhere would tip their hat to such an action, but if the woman is the romantic partner of our new hero there may have been some stern words behind closed doors.

Good luck buddy, you're probably gonna need it.