Zookeeper plays football with wild lions

There's got to be a safer way to sell suits.

Dutch clothing maker Van Gils have released a video showing a sharply-dressed man playing football with a group of wild lions.

The daredevil footballer is South African zookeeper Kevin Richardson, who despite his dapper appearance is known for his rough-and-tumble relationships with both lions and hyenas.

We know that Richardson has a special connection with these fearsome wild predators, but gee whiz, he's actually kicking at the lions in this video.

The video has been released ahead of the World Cup to promote the brand, which is the official tailor of the Dutch national football team.