TikTok's most-loved beauty products you need to try

One of the best parts of TikTok is discovering amazing products you never knew existed – without spending a dollar (at least at first). From in-depth reviews to real-life demos, it's a try-before-you-buy experience.

I'd be lying if I said I wasn't influenced to buy something new almost every day thanks to TikTok. And let's be honest – when a product goes viral, it's usually for a good reason. It's been tested, tried, and raved about by thousands of people, both everyday users and influencers alike.

So here are some of the most viral beauty products we've been influenced to buy, straight from the viral gods on TikTok.

NOTE: Prices are accurate at time of publishing.

BIODANCE Bio-Collagen Real Deep Mask Bundle

Grab it for $27

This Korean sheet mask from BIODANCE has gone viral on TikTok for its powerful collagen boost that firms and lifts the skin, leaving a radiant, youthful glow. The hydrogel mask starts white and slowly turns clear as your skin soaks up its rich nutrients. It's gentle enough for all skin types and can be worn overnight or for a few hours to reduce wrinkles and give your skin a healthy glow.

Abib Quick Sunstick Protection Bar SPF50+

Was $26.16, now $21.80

The Abib Quick Sunstick Protection Bar SPF50+ has become a viral K-beauty favourite on TikTok, and for good reason. Designed with a wide applicator, it glides effortlessly over the skin, perfect for quick touch-ups throughout the day or over makeup. The formula leaves no white cast or sticky residue and is enriched with Acacia Peptide and Ceramide to help strengthen the skin barrier while providing powerful sun protection.

Shiseido Fino Premium Touch Hair Mask

Grab it for $25.99

This Japanese hair treatment has surged in popularity thanks to glowing TikTok reviews. Designed for dry and damaged hair, the Shiseido Fino Premium Touch Hair Mask provides intense hydration and repair through a blend of seven nourishing beauty essences. Its rich formula penetrates deeply to restore moisture and add a natural shine, leaving hair incredibly soft and silky.

Maybelline Lash Sensational Sky High Mascara

Score 40% off here!

The Maybelline Sky High Mascara has taken TikTok by storm as an essential beauty product. It offers lightweight length and volume with no smudging or flaking, all at an affordable price. Its flexible brush lifts and separates each lash, and it cleans off effortlessly with water or makeup remover.

READ MORE: Why I'll never spend more than $25 on this beauty essential

Beauty of Joseon Relief Sun

Was $24.83, now $21.54

A cult-favourite and consistently sold-out sunscreen, the Beauty of Joseon Relief Sun has earned its viral status. This lightweight, moisturising formula offers broad-spectrum SPF50+ protection while being gentle enough for daily use.

Infused with rice bran water and a grain ferment extract complex, it hydrates and nourishes the skin with vitamins and minerals. The creamy texture absorbs quickly, leaving a fresh, dewy finish without any stickiness or white cast. This is my absolute holy grail product, so I'm not surprised this sunscreen is hard to keep in stock.

Kitsch Satin Heatless Curling Set

Buy it for $24.80

The Kitsch Satin Heatless Curling Set has become a viral hit on TikTok for creating voluminous, heat-free curls without damaging hair. Suitable for all hair types, it uses a soft satin rod and scrunchies to gently shape waves overnight or during air-drying. This easy-to-use set offers a safe alternative to traditional heat styling, leaving hair healthy and beautifully curled.

READ MORE: These heatless curlers are the one TikTok trend that worked for me

The Breakout Hack Rebound Skin Milk Activated Cica Toner

Buy it for $29.95

The Breakout Hack Rebound Skin Milk toner has become TikTok-famous, and we get why. It's a hydrating, milky formula designed to soothe, calm, and restore dry and irritated skin. It's said to help reduce redness, strengthen the skin barrier, and boost hydration.

Gem-Care Products Skin-Loving Deodorant

$10.50 from Woolworths

A viral favourite, Gem-Care's Skin-Loving Deodorant offers 48-hour antiperspirant protection while caring for your skin. It quickly absorbs sweat and helps reduce body odour. It's also nourished with hyaluronic acid, vitamin E, and shea butter, which will help keep your underarms soft, hydrated, and smooth.

Eco Style Olive Oil Gel

Get it for $14.99

This Eco Style styling gel is another viral beauty product we're obsessed with.

I got stuck in the depths of curly girl TikTok last year and this is the only product I've kept using from the bevy that I bought. It comes in a (small) bucket of 236mL, so I've barely made a dent, despite the fact that my routine is quite gel-heavy. It doesn't actually really smell like olive oil, as advertised, which is a positive, and it's actually quite a gentle product that doesn't make your hair all crunchy. Best of all, it's $15!

Beauty of Joseon Ginseng Cleansing Oil

Get it for $35.83

The Beauty of Joseon Ginseng Cleansing Oil is another standout viral beauty product that is all over TikTok. It effectively removes makeup, excess oil, and daily buildup, without being harsh on the skin. Formulated with lightweight soybean oil, it gets rid of impurities without stripping the skin, while micellar technology removes dirt buildup and makes residue for a deep, refreshing cleanse.

First Aid Beauty 0.3% Retinol Complex Serum

Buy it for $80

First Aid Beauty's 0.3% Retinol Complex Serum has been blowing up on TikTok for its gentle yet effective retinol formula, making it great for sensitive skin. This gentle formula combines two forms of retinol to effectively minimise wrinkles and fine lines, while peptides and glycerin work to moisturise and protect the skin's natural barrier.

READ MORE: The viral products TikTok made us buy